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Turning Reviews Into Referrals

Reviews are marketing you don't pay for. Here's how to earn them on purpose.

TextAoife Murphy

Date28 May 2026

Read4 Min

Patient Growth
Turning Reviews Into Referrals

Word of mouth went digital. A five-star Google review is the modern version of a neighbour recommending you over the garden wall — except it works around the clock.

Ask at the moment of delight

The best time to ask is right after a great result, while the patient is still smiling. Make it effortless: a short link, a QR code at reception, a follow-up text.

Reply to every single one

Future patients read your replies more carefully than the reviews themselves.

A warm, human reply to a five-star review shows you care. A calm, professional reply to a critical one shows you’re safe to trust. Both win business.