Paid search is the fastest way to put new patients in the chair. It’s also the fastest way to waste a budget. The difference is discipline.
Bid on intent, not vanity
Someone searching “emergency dentist Limerick” is ready to book. Someone searching “do I need a filling” is not. Spend where the intent is highest and the margin is best — implants, Invisalign, emergency care.
Send clicks to a page that converts
Don’t send paid traffic to your homepage. Send it to a focused landing page with one job: book the call.
- A headline that matches the search.
- Proof — reviews, before-and-afters, accreditations.
- One clear button, above the fold.
Measure to the booking, not the click
A click costs money. A booking makes money. Only one of them belongs in your report.
Track calls and form fills as conversions, feed that data back to Google, and let the algorithm optimise toward revenue. Results proven beats results promised.
